GOOGLE ANALYTICS SITE KIT MONTHLY REPORTS GENERATED BY MONSTER
Each monthly report includes a short analysis for that month’s web stats. Click the “GET THE REPORT” to see a full pdf copy.
SEPTEMBER 2024 REPORT
In September 2024, the NCRO.org website experienced significant growth in user engagement and traffic. Key metrics include increases in pageviews, and user interaction, indicating the effectiveness of the ongoing online strategy.
AUGUST 2024 REPORT
JULY 2024 REPORT
The NRLN website has experienced a increase in new visitors in July compared to February 2024. The strategic plan appears to be off to a slow start, however, with the introduction of fresh weekly content and the active encouragement of visitor engagement through comments and targeted emails the numbers should increase..
JUNE 2024 REPORT
The June 2024 Google Analytics report for the NRLN indicates a substantial decline in website traffic and engagement metrics, signaling diminished interest and interaction among retirees. To address this, it's crucial to refresh content tailored for NRLN retirees and cultivate a dynamic online community.
MAY 2024 REPORT
The May 2024 Google Analytics report for NRLN showed increased website traffic and engagement, indicating growing interest and participation in advocacy efforts. Key content areas were identified for targeted outreach and optimization, showcasing the effectiveness of NRLN's online presence in communicating legislative goals and mobilizing support.
APRIL 2024 REPORT
The April 2024 Google Analytics report for NRLN highlighted positive website performance trends, with high traffic and engagement metrics reflecting sustained interest in advocacy efforts. Increased geographic diversity among visitors indicated a broader reach for NRLN's message and effective online presence in mobilizing support for legislative goals.
MARCH 2024 REPORT
The March 2024 report for NRLN showed increased website traffic and engagement, highlighting interest in advocacy efforts and providing insights for future strategies, demonstrating the effectiveness of NRLN's online presence in mobilizing support for retirees' key legislative issues.
FEBRUARY 2024 REPORT
The Feb 2024 Google Analytics report for NRLN showed increased traffic and engagement, guiding content optimization and outreach strategies for effective communication with retirees and legislative goals.
JANUARY 2024 REPORT
The January 2024 Google Analytics report showed increased website traffic and engagement for NRLN, indicating growing interest in advocacy initiatives among retirees. This data can improve outreach strategies and enhance NRLN's online presence.
Google Analytics Monthly Report 2022 - 2024
For example:
- If a user views the same page three times during their session, this would count as three instances of that page view.
- If an event is set up to track button clicks, each time a user clicks the button, it is counted as an instance of that event.
Common traffic sources include:
- Organic Search: Users find your website through search engines like Google or Bing.
- Direct Traffic: Visitors type your website URL directly into their browser or use a bookmarked link.
- Referral Traffic: Users arrive at your site through links from other websites.
- Social Media: Traffic generated from social media platforms like Facebook, Twitter, LinkedIn, or Instagram.
- Email: Visitors come to your website through links in email campaigns or newsletters.
- Paid Search: Traffic from paid ads, such as Google Ads or other search engine marketing campaigns.
Popular Pages
Popular Page in web analytics refer to the pages on your website that receive the highest number of views and engagement from users. These are the pages that attract the most traffic, either because they rank well in search engines, are shared frequently on social media, or contain content that visitors find especially valuable or relevant.
Time on Site
Time on Site (also known as “Average Time on Site”) in web analytics refers to the total time a user spends on your website during a visit. It measures how long a visitor stays on your website from the moment they arrive to when they leave or become inactive.
Average Session Duration
Average Session Duration in Google Analytics is the average amount of time users spend on your website during a session. It is calculated by dividing the total duration of all sessions (the time users spend on the site) by the total number of sessions over a specific period. A session is counted as 30 minutes.
Engaged sessions
Engaged sessions in Google Analytics refer to sessions where a user has shown a meaningful level of interaction with your website. Specifically, an engaged session is defined as a session that lasts for at least 10 seconds, includes at least one conversion event (such as completing a form or making a purchase), or results in multiple page views.
Sessions
Sessions in Google Analytics refer to a group of interactions or activities that a user takes on your website within a given timeframe. A session begins when a user first arrives on your site and can include multiple page views, events, social interactions, and transactions during that visit.
A session ends after 30 minutes of inactivity, or if the user leaves and then returns to your site after that time period. If a user returns after 30 minutes or accesses the site through a new campaign (such as clicking on a different ad), a new session starts.
Page View in Google Analytics:
A page view in Google Analytics refers to an instance of a user visiting and loading a particular page on your website. It is counted each time a page is loaded or reloaded in a browser, regardless of how the user arrived there. Page views are an important metric as they provide insights into user engagement and help track the popularity of specific pages. In Google Analytics, page views are used to measure traffic and understand user behavior, allowing website owners to optimize content and improve user experience.
In Google Analytics, “users” refers to the unique individuals who visit your website or app within a specified time period. A user is identified by a unique identifier, which is usually stored in a browser cookie, allowing Google Analytics to differentiate between new and returning users.
This metric helps you understand the overall reach and popularity of your site, as well as how many unique individuals are interacting with your content. Monitoring the number of users can provide insights into audience growth and help inform marketing strategies.
What New Users means in Google Analytics:
In Google Analytics, “New Users” refers to the unique visitors who visit a website for the first time within a specific date range. This metric counts individuals who have not previously interacted with the website on the same device and browser. If a visitor clears their cookies or uses a different device or browser, they may be counted as a new user again. Tracking new users helps website owners understand how effective their marketing efforts are in attracting fresh audiences and can offer insights into the growth of the site’s reach and audience base over time.
What Events means in Google Analytics:
In Google Analytics, “Events” are user interactions with content that can be tracked independently from a web page or screen load. Events allow you to capture and analyze specific actions on your website, such as clicks on buttons or links, video plays, form submissions, downloads, and other interactions that users have with your site. This helps you gain insights into user behavior and engagement, allowing you to understand which features and content are most effective. Events are composed of four main components: **Category, Action, Label,** and **Value**, which can be customized to capture detailed information about each interaction.
What Time on Site means in Google Analytics:
“Time on Site” in Google Analytics refers to the average duration a user spends on your website during a single session. It is calculated from the moment a user lands on your site to the last interaction before they leave. This metric provides insight into user engagement and content effectiveness, helping you understand how well your site retains visitor attention. A higher “Time on Site” can indicate that users find your content engaging and valuable, while a lower time might suggest the need for improvements in content quality or user experience.
